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Justin Bieber Drops Surprise Album Swag, Featuring Gunna, Sexyy Red, Lil B & More
Jul
Justin Bieber has officially returned with the surprise release of his seventh studio album, Swag, which dropped just hours after he announced it — setting the internet ablaze and proving once again why he’s one of pop’s most unpredictable heavyweights.
Clocking in at 21 tracks, Swag showcases Bieber’s genre-fluid instincts, blending moody R&B, trap-infused pop, and spiritual overtones — with features from a star-studded roster that includes:
- Gunna
- Sexyy Red
- Lil B
- Druski
- Dijon
- Cash Cobain
- Eddie Benjamin
- And gospel legend Marvin Winans on the closing track “Forgiveness,” a stunning take on “Lord, I Lift Your Name on High”
🎛️ Behind the Boards
Swag boasts an eclectic production lineup, including:
- Justin Bieber himself
- Carter Lang (SZA)
- Dylan Wiggins
- Daniel Caesar
- mk.gee
- Knox Fortune
- Daniel Chetrit
The result is a deeply textured record that drifts between atmospheric vulnerability and club-ready bravado.
📈 The Rollout: Fast, Mysterious, Global
Just a few hours before the drop, fans spotted cryptic billboards in major cities like Reykjavik, Atlanta, and Los Angeles with Bieber’s image and the word “Swag” — teasing what many assumed was an album announcement.
Bieber quickly confirmed the speculation on Instagram, reposting the billboards and sharing a Times Square video showing a 20-song tracklist. He also posted candid photos from what appeared to be the album shoot, featuring his son Jack Blues Bieber and wife Hailey Bieber — adding a layer of intimacy and family grounding to the album’s visual rollout.
🎶 From Justice to Swag
Swag is Bieber’s first full-length album since 2021’s Justice, which debuted at No. 1 on the Billboard 200 and featured chart-toppers like “Peaches,” “Hold On,” and “Anyone.”
Following Justice, Bieber launched a world tour that was ultimately cut short in 2022 due to health concerns. He’s largely kept a low profile since, making only a few guest appearances — most notably joining SZA onstage at SoFi Stadium earlier this year for their hit collab “Snooze.”
🗣️ “This is Justin making music for the moment, not the machine,” one source close to the album told Variety. “It’s raw, surprising, and totally Bieber.”
🔥 Standout Tracks to Watch
While every fan will have their favorites, early buzz suggests the following tracks are already trending:
- “Butterflies” – R&B throwback vibes
- “Zuma House” – a trippy, experimental standout
- “Go Baby” ft. Sexyy Red – TikTok-ready
- “Devotion” – emotionally potent and piano-laced
- “Forgiveness” ft. Marvin Winans – gospel-inspired finale
📲 Where to Listen
Swag is available now on all major streaming platforms.
