After years of silence and swirling speculation, Justin Bieber has officially revealed the tracklist for his much-anticipated seventh studio album, Swag, reportedly dropping this Friday.
The pop megastar sparked frenzy early Thursday morning when billboards began popping up worldwide — including in Reykjavik, Iceland, a nod to Bieber’s recent travels — featuring a black-and-white photo of the singer with the bold title “Swag.” Soon after, Bieber shared a video of Times Square’s digital boards displaying the tracklist, adding fuel to fan excitement.
🎧 Swag Tracklist (Unconfirmed but Widely Circulating)
- All I Can Take
- Daisies
- Yukon
- Go Baby
- Things You Do
- Butterflies
- Way It Is
- First Place
- Soulful
- Walking Away
- Glory Voice Memo
- Devotion
- Dadz Love
- Therapy Session
- Sweet Spot
- 405
- Swag
- Zuma House
- Too Long
- Forgiveness
💿 What We Know So Far
According to The Hollywood Reporter, the album will include guest appearances from Gunna, Sexyy Red, and Cash Cobain — signaling Bieber’s foray into fresh sonic territory.
Insiders also claim the singer has been hosting jam sessions at his Los Angeles home throughout 2025, inviting creative collaborators like Carter Lang, Eddie Benjamin, and DJ Tay James. These intimate, organic studio gatherings reportedly shaped the sound of Swag, which has been described by insiders as Bieber’s “most mature and experimental” album yet.
👶 Fatherhood, Freedom & Fresh Music
Swag marks Bieber’s first full-length release since 2021’s Justice, and his first major move since selling his music catalog to Hipgnosis Songs Capital for over $200 million in early 2023. That same year, he also parted ways with longtime manager Scooter Braun, a business split that stirred speculation about Bieber’s next chapter.
Earlier this week, Bieber shared a rare studio photo with his 10-month-old son, Jack Blues Bieber, fueling further excitement that the album could reflect this new phase of his personal life — one that includes fatherhood, healing, and creative independence.

📻 Who’s Working on Swag?
While Def Jam has declined to comment, it’s widely rumored that the album’s production credits include:
- Carter Lang (SZA)
- Eddie Benjamin
- DJ Tay James
- And possibly Mk.gee, who previously hinted at Bieber’s studio return in a 2024 interview.
🗣️ “This one’s gonna be different,” a source close to Bieber reportedly told Variety. “He’s got nothing to prove anymore — so he’s just making music he wants to hear.”
📅 Release Info
First Album Since: Justice (2021)
Title: Swag
Release Date: Friday, July 5, 2025 (unconfirmed but widely reported)
Label: Def Jam Recordings (not yet officially confirmed)
Notable Collaborators: Gunna, Sexyy Red, Cash Cobain